Helping high-growth companies turn email, SMS, and CRM into measurable retention revenue.
Career experience
I'm Chris O'Brien — a lifecycle marketing strategist and CRM leader with 18 years of experience driving retention and lifetime revenue at high-growth consumer subscription and marketplace brands.
I help growth-focused businesses turn lifecycle marketing into a measurable revenue engine — optimizing tech stacks, launching high-performing campaigns, and building teams that scale. Strategic when you need vision, hands-on when you need execution.
01
Strategy, oversight, and hands-on execution — all in one engagement. I embed as your lifecycle leader, setting strategy, defining KPIs, and managing vendors, while also designing and building the campaigns and automated flows that drive retention and LTV. Senior thinking without a full-time hire; real execution without an extra layer.
02
I audit your email, SMS, and push programs, identify performance gaps, and deliver a clear 90-day roadmap connecting business goals to executable marketing plans with KPI benchmarks.